McKinsey research report shows that the growth of trading volume in China's E-commerce market has slowed down after consecutive 6 years of fast development, from 74% in 2011 to estimated 19% in 2017. One reason for such slowdown is that pure online retail platform has hit the top. Jack Ma, Chairman of Alibaba Group said: in the future, offline and online retail will be combined profoundly. Combined with the modern logistics, the service provider will make use of the Big Data, Cloud Computing and other innovative technologies to constitute a new concept of the future retail. The age of pure E-commerce will soon come to an end, the pattern of pure retail will also be broken, and the new retail will lead a new business model in the future.
In the new retail era, the brand owner should get through omni-channel closed loop; advance gradually from the pure E-commerce channel, and the integration of online and offline platforms to the customer-centered omni-channel and all-contact development. Meanwhile, the data behavior of users in all scenarios should be explored, so as to provide consumers with seamless and closed-loop consumption experience and achieve the product marketing omnichannel throughout the consumer life cycle. Besides, the traditional marketing bottlenecks are broken to complete the integrated omni-channel marketing from brand shaping to achievement realization.
At this summit, hundreds of domestic and international merchants and retailers will gather together to discuss the status quo of the China’s E-commerce, omni-channel experience, multi-scenario triggering, social media, data-driven in-depth personalization, rural E-commerce, cross-border E-commerce, intelligent supply chain, logistics and digital payment, in order to explore a retail path for building up brands in the future, and provide an effective solution for retailers so as to facilitate them an invincible position in the new retail era.
Info Established in 2010, ECV International is an organizing and hosting high-end international conferences consulting company specialized in latest and most important dynamic in different industries, trends, and issues such as sustainable development, and has a strong government relations and customer networks.
Since its establishment, ECV holds several high-level meetings each year, with an average size of about 100 people. We have extensive experience in organizing conferences, and also have a good connection with both domestic and foreign enterprises.
We cooperate with the relevant government departments, industry associations and other institutions. We successfully organized a number of high-end international conferences with industry influence. For instance, we successfully held China E-Commerce and Retail Innovation Summit, China Green Textile Summit, China Plastics Sustainability Summit, China Sustainability and CSR Summit; China and Asia Textile Forum which co-organized by China Chamber of Commerce for Import & Export of Textile (CCCT). We also hold China Sustainable Steel Summit, China Lightweight Vehicle Summit, China Smart Home Summit etc., which activities have been supported by the National Development and Reform Commission, Ministry of Industry, Ministry of Environmental Protection, the Ministry of Commerce, also invite a number of senior executives of domestic and foreign enterprises and associations to participate in.
Most of the Fortune 500 and Forbes 2000 companies have participate various activity, which organized by ECV International, in different ways. And be very high rating. We want to create more value for our customers through our efforts to help them seize opportunities, meet challenges and achieve sustainable development in both China and Asia.
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